Honda
We Built Today, Let’s Build Tomorrow
EV Campaign
Honda aimed to launch an integrated marketing campaign to highlight its commitment to a sustainable future, marking the opening of its new EV facility in Ohio. The campaign needed to showcase the facility’s role in job creation and economic growth while celebrating Honda’s leadership in electric mobility and sustainable technology.
The "We Built Today, Let’s Build Tomorrow" campaign spotlighted Honda employees as central figures, showcasing them in action to represent the company’s commitment to a sustainable future. We developed a series of visuals and narratives focusing on Ohio’s workforce, with imagery of employees actively engaged in production at the new EV facility. This approach personalized the campaign, emphasizing the real people contributing to the future of electric mobility.
Our integrated strategy included targeted digital ads, newsletters, and social media templates, all featuring Honda employees to connect the brand’s mission with tangible, community-driven impact. Digital assets staged the launch event, reinforcing Honda’s leadership in sustainable technology and local economic growth. By uniting these elements with compelling visuals of employees shaping the future, we created a powerful and cohesive experience that celebrated both the facility’s opening and the people behind it.
Our Process & Production
Our Results
The campaign resonated with stakeholders and local communities, building excitement around Honda’s role in Ohio’s economic and sustainable future. Feedback emphasized the effectiveness of showcasing employees as brand ambassadors, reinforcing Honda’s dedication to both innovation and community impact. The unified messaging and authentic visuals established Honda’s EV facility as a symbol of progress for Ohio and the automotive industry.