Google requested a large-format vinyl installation to create a welcoming, vibrant atmosphere on a busy, corporate street. The goal was to infuse Google’s brand identity in a way that reflected the city’s dynamic energy while adding warmth and character to the space. The artwork needed to engage pedestrians and bring life to the surroundings, balancing brand visibility with a fresh, inviting presence.
DC Headquarters
To meet Google’s vision, we began by exploring design elements that would reflect the energy of the city while introducing warmth to a corporate street. Collaborating closely with Google, we crafted a geometric design featuring bold colors inspired by the brand’s aesthetic. The selected colors and shapes represent diversity and harmony, blending Google’s vibrancy with the community’s character. Positioned to maximize visibility while maintaining subtlety, the installation draws pedestrians in without overwhelming the space.
The vinyl installation was placed on a prominent glass facade, ensuring it is visible throughout the day and night. The thoughtful layout balances brand presence with a visually engaging environment that invites interaction and exploration.
Our Process & Production
The installation successfully transformed the corporate street, creating a vibrant, inviting space that encourages passersby to pause and engage. Feedback from the community indicated an increased sense of connection and liveliness, with pedestrians noting the installation’s uplifting effect on their experience. Google’s brand identity is now seamlessly integrated into the cityscape, enhancing both visibility and connection in a uniquely dynamic way.
Our Results