Every Child Ready
Every Child Ready (ECR) needed a distinct, engaging brand identity to position it as an innovative, research-based early childhood curriculum. The goal was to create a playful, approachable image that appealed to parents, educators, and schools, promoting nationwide adoption while aligning with AppleTree Institute's mission of quality education and development.
To elevate Every Child Ready (ECR) as a leader in early childhood curriculum, we crafted a vibrant and engaging brand identity that embodies the curriculum’s focus on play-based learning and child development. Our approach began with a strategic use of bright, welcoming colors, bold typography, and playful icons, creating a logo and visual style that felt accessible to both educators and parents while resonating with young learners.
Our team developed a comprehensive suite of branding assets that extended across multiple platforms. For the curriculum and platform design, we created digital and print resources that visually reinforced ECR’s educational principles and enhanced usability for teachers and students alike. Marketing materials, including brochures, presentations, and interactive digital content, were tailored to highlight ECR’s strengths and benefits, supporting a broader adoption of the curriculum.
Additionally, we provided structured brand guidelines to ensure consistent application of ECR’s identity across various educational tools, publishing formats, and marketing efforts. This cohesive brand presence has allowed ECR to stand out in the educational market, presenting a professional, memorable identity that speaks to its mission of preparing every child for success.
Our Process & Production
Since the rebrand, Every Child Ready has expanded into 11 states, with its vibrant and consistent identity driving visibility and success. The refreshed branding has strengthened trust with parents and educators, leading to a 30% growth in school partnerships and increased adoption across new regions. This cohesive brand presence has solidified ECR’s reputation as a trusted, research-backed curriculum, supporting continued expansion and influence in early childhood education nationwide.
Our Results