SOCIAL IMPACT DESIGN & MARKETING

Social impact design and marketing focus on stewarding stories with care, responsibility, and intention. This work centers justice, memory, and public education—using design to make complex histories, research, and advocacy accessible and enduring. Through thoughtful digital experiences and strategic communication, these projects support awareness, participation, and long-term cultural impact, ensuring critical narratives remain visible, relevant, and trusted.

CUNY School of Labor and Urban Studies

Marketing Brochure

Art Dept partnered with the CUNY School of Labor and Urban Studies to design a core marketing brochure that communicates the school’s mission, academic offerings, and commitment to labor-centered, public education. The challenge was translating a complex institutional identity for a wide audience without relying on generic higher-ed marketing. The final brochure delivers a clear, durable communications tool that supports recruitment, outreach, and long-term visibility.

Emmett Till Project

Commemorative Website Design

To mark the 60th anniversary of Emmett Till’s murder, the Schomburg Center for Research in Black Culture partnered on the creation of EmmettTillProject.com, a digital platform balancing remembrance, education, and public engagement. The site combined a justice-centered visual identity with an interactive timeline, multimedia archives, and scholarly resources.

Since its 2015 launch, the platform has become an enduring resource for researchers, educators, and the public, functioning as both an educational tool and a participatory space for reflection—ensuring the legacy of Emmett Till remains accessible and relevant.

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Community-Based Murals

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Brand Development & Campaign Strategy