BRAND DEVELOPMENT & CAMPAIGN STRATEGYBrand development and campaign strategy start with listening; understanding the people, systems, and moments driving change. We partner with organizations to define what matters most and translate it into clear narratives, cohesive visual systems, and campaigns that move mission into action. Through research, audience insight, and collaborative design, our work aligns values, leadership, and audience experience to build trust, drive engagement, and support complex institutions as they communicate responsibility and operate with clarity at scale.
Pfizer
Patient Advocacy Leadership Collective
The rebrand of Pfizer’s Patient Advocacy Leadership Collective delivered a modern, compassionate identity designed to build trust and improve access to critical healthcare resources. Grounded in insights from patients and healthcare professionals, the new brand and redesigned website emphasized clarity, accessibility, and empowerment.
The refreshed digital experience increased time on site by 30%, with 85% of users approving the new look and citing improved trust and usability—strengthening Pfizer’s position as a supportive, patient-centered leader in advocacy and care.
Honda
We Built Today,
Let’s Build Tomorrow
Honda’s We Built Today, Let’s Build Tomorrow campaign marked the opening of its Ohio EV facility by spotlighting employees as the drivers of innovation, sustainability, and economic growth. Through an integrated mix of digital ads, social content, and launch-event visuals, the campaign humanized Honda’s EV leadership and reinforced its commitment to community impact—positioning the facility as a symbol of progress for both Ohio and the future of mobility.
