Pfizer
Patient Advocacy Leadership Collective
Pfizer’s Patient Advocacy Leadership Collective sought a rebrand to deepen trust and engagement with patients and healthcare professionals. They needed a refreshed, modern identity that would communicate compassion, support, and growth while ensuring easy access to critical healthcare resources. The goal was to create a digital experience that would embody their mission of empowerment and resonate with diverse patient communities.
We began by gathering insights from patients, healthcare professionals, and stakeholders to understand key needs and engagement goals. Using these insights, we created a new brand identity with a logo symbolizing growth and support, a compassionate color palette, and accessible typography. The website was redesigned for intuitive navigation, highlighting critical resources and ensuring mobile responsiveness.
The rebrand launched with a coordinated campaign featuring social media, newsletters, and digital toolkits to ensure consistent brand messaging. Updated materials tailored to patients and healthcare professionals enhanced accessibility, while post-launch feedback mechanisms helped us measure engagement and satisfaction. This process established Pfizer’s Patient Advocacy Leadership Collective as a supportive, empowering resource in healthcare.
Our Process & Production
The rebrand of Pfizer’s Patient Advocacy Leadership Collective successfully positioned it as a trusted resource, with a new logo, color palette, and accessible typography reflecting growth and support. The redesigned website led to a 30% increase in time spent on the site, and 85% of users approved the new look, citing improved accessibility and trust. This refreshed identity strengthened connections with patients and healthcare professionals, emphasizing Pfizer’s commitment to empowering healthcare journeys.
Our Results